Whether you have been thinking of starting a business your whole life or just woke up today with the itch to start one, it can be terrifying to actually begin the process of opening up your dream business! I had no idea what I was getting into when I moved to Knoxville to help Chris with TopJump and some of his other businesses, and boy did I learn a ton!
So where does a person even begin the process of setting up a business??
- First off, come up with a product or business model that you are passionate about and believe people need or would enjoy in their lives.
* The key to this step is analyzing your everyday life, thinking of ways to simplify it or creating something that would make your life easier.
- Now that you have the business idea, research it! Find out if someone already has that product or business. If it’s your own unique twist on a coffee stand, or even a better way to lace up your shoes, submerge yourself in anything and everything related to that topic! Whenever Chris and I come up with a new business idea, we spend countless hours researching similar businesses and even visit similar places to get ideas. This helps us decide if that idea could truly be successful and whether or not we should pursue that concept more.
- Start designing! This is by far my favorite part because I love the creative side of starting a business. From your logo to the whole aesthetic of your business, make sure your design is visually appealing to whoever your target audience is. Try to create something that the world has never seen!
- Figure out where you would open your business or sell your product. Finding a prime LOCATION is the most important part. Location is everything in opening up a successful business. You could have the best business idea in the entire world, but if it is in a bad location odds are you won’t make it.
- Once you have your location, it’s time to get the ball rolling! This means architects, permits, construction, etc.
- During the construction stage is when you should be searching for dedicated and passionate employees. These people are the face of your company and will be the reason your customers write a great review or bad review on Trip Advisor.
* The steps to running a successful business will be talked about in a later blog post!
Something I have learned over time is this: successful business owners are people that are willing jump out of bed at midnight when they get a phone call from an employee letting them know the POS system is down, or willing to work as many shifts as they can in order to save money on payroll. These are the people that are willing to drop everything to make sure their business is thriving.
Owning a business involves an enormous amount of sacrifice and passion for what you are creating. If you are neither passionate nor willing to give up a large amount of your time to dedicate solely to creating a successful business, unfortunately you shouldn’t be starting one. Being a business owner also involves a lot of risk, but if you truly believe in what you are creating and are passionate about it, the rewards are endless!
Being an entrepreneur is an amazing thing and I want all my readers to be inspired to work hard at whatever they are doing and possibly even create a successful business venture of their own! The biggest benefit that has come out of owning a business is the freedom. I like to think of growing a business as raising a child. While the first stages of getting a company up and running consumes the majority of your time (or raising a newborn), once that business (or child) is self-efficient and can operate on it’s own, you don't have to be 100% tied down to your business, 100% of the time. Being your own boss, you don’t have someone scheduling you to work a shift five times a week, and if you want to go out of town for the weekend, you usually have the freedom to do that! *** Even though owning a business allows you this freedom, an owner should always be involved in it's everyday procedures, checking up on the store frequently to make sure it is running smoothly.
If you have been reading this, thinking to yourself, “I am so passionate about owning a business, it has always been a dream of mine”, or something along those lines, stop dreaming about it and go for it! If you are persistent and really care about what you are creating, you won’t regret it.
If any of you want me to go deeper into the specifics of operating a business and how Chris and I are able to run successful ones, let me know! My inbox is always open for specific questions as well (:
As always, leave your thoughts in the comments section below and follow me on social media to see what we are up to on a daily basis!
xo, Heather Marie